With the craze around photography constantly rising, the demand for high-quality photo editing apps and tools is at an all-time high. On any given day, over 350 million Facebook photos and 95 million Instagram photos are shared.
When these social media platforms, particularly Instagram, first began, editing photos was a new concept that added a nice touch to our pictures, but it was used as more of a toy than a tool. Businesses may have cared about using them from the get-go as tools for enhancing their image quality while kids simply played with the crazy effects they could apply to their images. Surely we all can scroll back through our timelines to find our posts from 2012 featuring crazy HDR filters that make us shake our heads in disapproval today.
Nowadays, image quality has become a priority among all social media users — both businesses and consumers alike. Today, 68 percent of adults, not just kids, are editing their images before sharing them on their social media accounts. The majority of them refer to external apps for their editing needs rather than the ones within social media apps that feature just the basics of photo editing tools.
With no set standard for mobile image editing, now is the time to get involved if you are contemplating developing one yourself. You can always hire us and take advantage of our expert mobile app development services to get started with your photo editing business today.
How Other Photo Editing App’s Have Done It
To look into how to develop a successful photo editing app, we’re going to look at an example mobile app development company to learn from their lessons.
You might be aware of all the popular photo editing apps like Snapseed, VSCO, Pixlr, and Afterlight. Nevertheless, Canva comes out on top as the best with many essential attributes that make this app stand out from the competition.
Canva, as of recent, has become the most successful photo editing app available in the App Store. They recently raised a $40 million Series C investment after just announcing a $15 million Series B the year prior. Their latest round has them valued at close to a billion dollars — seeing interest from Sequoia China, Blackbird Ventures, and Felicis Ventures.
One reason Canva has been so successful is they are not simply a one-trick pony. They offer a multitude of services outside of photo editing in order to help make graphic design as a whole easier for everyone. Their app comes with a variety of features to stack images and texts together surpassing the capabilities of other mobile picture editing applications.
One of the major aspects that Canva focuses on, which every successful app prioritizes, is user experience. Many other editing apps try to imitate the feel of editing software that is commonly used on desktops such as Adobe Creative Suite. While these tools are used by designers worldwide, they are not the most user-friendly to the general public — especially in mobile form. Canva strove to make an easy-to-use platform for the people who do not have any previous editing or design skill sets. According to Canva’s website, it only takes 23 seconds to learn, and they also offer a variety of templates to get newbies started along with more advanced tools for the more experienced designers. User experience means developing an instinctively easy to navigate platform, but it also means providing something for every user’s desired experience.
For the majority of successful photo editing apps, being able to download for free is essential. Canva is a free app where users can use the vast majority of its functions for no charge at all. Where the money lies, and where investors are most concerned, is with the premium upgrades. For those who want the highest quality content and capabilities, extra charges apply starting at just one dollar for a specific photo or maybe $5 for an editing preset for a specific image style. As the demand for high-quality images continues to increase, people and businesses alike are more willing to pay to have photos that are up to par.
Sharing and Publishing
Another major factor of a great user experience and successful app, in general, is having capabilities to easily upload content to a variety of desired social media platforms. You may get your app downloaded based off of its great photo editing capabilities, but if a user cannot easily upload their images straight from the app to their social media accounts, you will use a lot of loyalty to your app. Even GoPro has jumped on board with this consumer demand by now allowing users to upload GoPro content straight to their Instagram stories from their cameras — enhancing the user experience.
Another key thing to note and take into consideration when developing a photo editing app is the file size when saving, sharing, and publishing images from your app. High-quality imagery, in most cases, means a larger file size, and there isn’t much wiggle room around this. You should be sure your app is built to handle editing images and saving them out without compressing the files too much or increasing the file size too large. Most successful editing apps have found a good balance between the extra data from adding filters and edits and a reasonable amount of efficient compression in order to maintain a similar file size and resolution of the original photos.
We hope you will take the noteworthy advice from what Canva has been able to accomplish with their mobile app and apply it to your own mobile app business ventures, whether photo editing or another market. If you are ready to get started with your new app idea, reach out us here at Xecuit to inquire about our mobile app development services and how they can benefit you in your project.