This post is geared towards those people with an entrepreneurial spirit who possess the motivation, but are craving more insight into how to build a company centered around a designed mobile app.
With each passing day, mobile applications are taking the shape of business solutions, marketing strategies, and multi-million dollar start-up ventures. From apps as simple and commodity-like as a flashlight to full scale video editing softwares and stock trading platforms, the possibilities have been endless — showing no sign of slowing down anytime soon. If you’re looking to get a pawn in the game, here at Xecuit, we’ve outlined the steps you should follow in order to not only produce a fully-functional app, but one that people will want to download and use featuring all of the latest UI and UX design technology.
Step 1: Validate Your Idea
Our first rule of thumb is to never go into a new app venture with one specific idea in mind. Even if you may believe your idea is a guaranteed winner, it is always smart to have variations and plan B’s at your disposal in case this first step does not pan out how you initially imagined. Once you do have an incubated idea, your first priority is making sure that it resonates with your target audience. You can use Google Keyword Planner for validating your idea initially by determining the number of people who are seeking out your end product currently.
As Steve Jobs has taught us though, many of the world’s biggest ideas are things that people didn’t even know they needed in their lives yet until they had arrived. For these ideas that may not have the best current Google keyword rankings, we recommend doing some market research. By diving deep into the app stores, you can view apps that had a similar concept or are within the same confined category to see how well they are being received. You can also begin with a kickstarter program to see how potential users and investors alike view your mobile app idea. There is no harm in beta testing in the app store as well once you have an initial design developed to see the reaction before investing further into the idea.
Step 2: Get a Professional Design
The ultimate factor that makes or breaks most apps in today’s market is the design. All of the top apps that you see in the app store have one thing in common, and that is their top-notch UI and UX designs. If you truly are invested in your idea and believe it will have a big pay off in the end, you have to invest upfront. Designing an app in a DIY program with free templates and minimal features is going to give you exactly what you put in. In all other entrepreneurial ventures, you have to spend money to make money, and the mobile app world is no different.
This is why we recommend always going to a professional mobile app design company to help bring your ideas to fruition. This way, you are guaranteed to not only have an app that meets the high expectations of user experience today, but have a team of designers that are there to guide you through every step of the process. When starting a lone venture, it is always best to get people on your side who know the ropes of what you are getting into — especially in a field as complex and constantly changing as mobile app design.
Step 3: Select The Right Marketing Tactics
Although the app store is comparable to the land of opportunity, it is also bound to get cut-throat. If you are able to create an app that brings together an exquisite user experience along with a differentiated marketing plan, you can manage to rank highly and see results.
One tactic that is always one of our go-to’s for marketing newly developed apps is making sure to have the best previews of the app available in the app store. Capturing the best three screenshots of your app that showcase not only what your app does, but how appealing it looks is a major factor in download decision-making for consumers.
In the modern world where reviews are everything, this is especially true in the app store. Especially if your app has similar competition, the number of positive reviews you have can be the deciding factor between people choosing you or the other guys. This is why we recommend incentivizing the review process for your initial app users. This not only helps your appearance and rank within the app store, but it helps give you feedback on what improvements and updates can be made to your app.
Step 4: Updates, Updates, Updates
As previously noted, it’s important to get a beta test of your app out into the app store to see how well it is received. This is especially true if you did not go the kickstarter route or others to gauge the amount of interest in your concept. Once you have received feedback, it is important to act on this feedback in a timely manner. The more you work with your app design company and continuously update the UX of your app, the more appreciation from your users you will get, which in turn can lead to more downloads or more conversions.
There has been a false stigma going around behind the updating of apps that we want to put to rest. As most people have by now set their apps to automatically update, there is no harm in providing as many updates as you feel are necessary to give your users the best experience possible. The only precaution we take is major design renovations that can irritate users who were accustomed to the original user interface.
As you can see, there is a lot of effort that goes into the creating, growing, and maintaining of a mobile app startup. Let Xecuit work with you to help your mobile app come to fruition and make the process easier for you. Contact us today for a flat rate quote. No matter where you are in your project’s steps, we can help!