Are you hungry? Get out your phone.
As the times have progressed, we have found more and more ways to complete a multitude of tasks during our daily lives, but one area that has begun to get left behind is cooking — especially with the emergence of the millennial generation into the adult world.
These recent postgraduates that are used to staring into their empty dorm fridges to find random items to pair together into an awkward meal that can’t even be classified as “dinner” are skipping right past the fridge now — let alone the stove — and are going to their phones for their easy dinner plans.
Mobile, on-demand delivery services have taken over in an era of avoiding having to leave the house or your Netflix binge session unless it’s an emergency. This is partly due to the amount of hassle that is avoided in major cities of having to fight your way to the store or restaurant, but it’s also partly just laziness. It’s justifiable laziness though. In a world where we can access information when we want it and how we want it, why can’t the same apply to food?
There are currently two major forms of food delivery app startups that are controlling the marketplace:
The Aggregator Model
This model is based upon more traditional aspects of food delivery systems. These delivery apps are third-party vendors that provide promotion for restaurants — allowing them to receive more orders by being showcased on the app. The app users can check their menu, reviews, images, and place an order. In the traditional, aggregator model, the orders are still fulfilled by employees of the restaurant rather than by the third party employees of the mobile app. The app simply serves as a portal to the restaurants offering better user experience than simply searching the web for what’s around you that is good and delivers.
Logistics Delivery System
This platform is the more modern method being used by companies such as UberEATS, Grubhub, and countless others. Along with providing another streamlined way to order food, these apps also provide logistics support — making it easier for smaller restaurants and local joints to incorporate home delivery service into their capabilities. This is a service that is being taken advantage of by restaurants of all size, though, as it takes away the hassle of keeping up with deliveries, paying drivers, or maintaining vehicles. This allows restaurants to focus more on what they do best — providing amazing food.
These two models for structuring a food delivery app are not even limited to restaurants. Grocery stores have begun partnering with third-party apps such as Instacart to provide an entirely new shopping experience. People can now browse an entire grocery store’s inventory from their phones, fill up their cart, check out, and have their groceries at their front door in as little as an hour.
This is just another way in which app user experience is changing how we live our lives.
Now if you are looking to design a mobile app today, in 2018, we assume that you are more than likely interested in the latter of these two business structures; as “traditional” can transform into “obsolete” in no time in this rapidly changing industry. So for the basis of our guide, we will stick to apps like UberEATS.
How To Find The Right Audience For Your Food Delivery App
Defining an audience for your startup mobile app goes far beyond simply ‘hungry people’ or ‘people with smartphones.’ Especially in a new, competitive market, you have to determine what benefit is going to separate you from the rest and who that benefit is going to mean the most to.
Try selecting a particular niche that you have a connection with or feel is currently getting left out in the new world of app-driven food delivery. You can target busy professionals who want healthy food options, or you can go the polar opposite route and reach the late night college kids craving something greasy and cheap.
The possibilities are endless as there are so many types of people with differentiating food preferences, but it’s important to have this audience concretely defined before moving on to the next step.
What Is Required To Begin Your Startup
The main ingredient is, of course, your app. But before going about designing and developing an app, map it out. It’s important to keep your ideas as simple as possible so that you don’t complicate the process for your end users — both restaurants and customers.
The user experience journey begins right at the time of registration. Make it easy for your new users to get started within seconds with enjoying your app. Having a long, complicated registration form is the easiest way to have a bounce-rate that is off the charts.
Restaurant Search Engine
Having a variety of search parameters is also important to end-users in case they are planning ahead and don’t want results just within their close vicinity.
Simplicity is key in today’s app design with the one-touch order reigning as king. Be sure to include all of the necessary options for customizing orders to their liking and reporting any dietary or allergy concerns.
Having a detailed and easy to operate database for handling the orders is also a large necessity. If restaurants can’t make the correct orders that you are providing them from customers, then it won’t matter how easy it was to use your app for customers. Getting the correct food order always comes first.
This is a necessity for any app today, but especially one for food. This is one of the major cores to user experience when ordering items online, and your app will suffer if it does not have this feature. It makes the wait time seem less long when consumers can see every step of the process behind their purchase.
Secured Payment System
It goes without saying that this is also one of the most essential aspects of a sustainable app, but it is commonly neglected in many cases — making it worth bringing to your attention. Your app’s payments should be fast and secure. You can choose popular payment integrations such as Paypal to make the process easier.
These are the main factors to take into consideration when planning your entrepreneurial endeavor into the world of food delivery apps. It is no simple process, and it takes a great deal of preparation and dedication to successfully enter the market and see results. Following these steps should help you begin in the right direction. When you’re ready to develop your mobile app, contact a top-rated app design company like Xecuit to get the ball rolling. No matter where you may be in your project, our app design and development experts are here to help you create your perfect app.